Opt out of all the data sharing you wouldn't opt in to.


Welcome

Simple Opt Out is drawing attention to opt-out data sharing and marketing practices that many people aren't aware of (and most people don't want), then making it easier to opt out. For example:

This site makes it easier to opt out of data sharing by 50+ companies (or request a company or see opt-out tips). Enjoy!


Opt-out of data sharing by…

1stdibs23andMeAAAAdobeAncestry.comAmazon.comAmerican ExpressAppleAT&TBackcountry.comBank of AmericaBeenVerifiedCapitalOne 360Carnival CruisesCasperCB2CenturyLinkChaseChoice HotelsComcast XfinityCondé NastCostcoCoreLogicCrate & BarrelFacebookFrontier CommunicationsGoogleGuitar CenterHBOHearstHome DepotHuluInstant CheckmateInterContinental HotelsLexis-NexisLGLinkedInMarriott HotelsMastercardMeredith/Time Inc.MetLifeMicrosoftNational GeographicNetflixNYTimesOptOutPrescreen.comPayPalPeekYouPeople Search NowPictureFrames.comPinterestRedditREIRocklerRokuRoomba (iRobot)SamsungSaatchi ArtSeattle TimesSleep NumberSpokeoSprintTargetTaunton PressT-MobileTruePeopleSearchTuft & NeedleTwitterVerizonVisaVizioWells FargoWhitepages.comWiliams-SonomaWoodcraftYahoo/OathYelpYouTube


1stdibs

What? Opt-out Details
User activity with sellers Opt-out Policy: "1stdibs may share your search terms, or items you have viewed, saved, or purchased with that seller"

23andMe

What? Opt-out Details
DNA sharing Opt-out Policy: Your choices. Instructions.

AAA

What? Opt-out Details
Shares/sells members' info with third parties Call 888-243-9815 Policy

Adobe

What? Opt-out Details
Ad targeting & data collection Opt-out Policy: Your rights

Ancestry.com

What? Opt-out Details
Family tree Instructions Privacy Philosophy
DNA Match Instructions
Research Instructions

Amazon.com

What? Opt-out Details
Browsing history Opt-out (click "Manage history") Policy: Choices
Ad personalization Opt-out

American Express

What? Opt-out Details
Shares/sells cardholder info with third parties Opt-out Policy: "We may share Personal Information … with financial institutions or Co-brand Partners with whom we jointly offer or develop products and services"

Apple

What? Opt-out Details
Interest- and location-based ads (iOS & TV) Opt-out
Interest- and location-based ads (macOS) Opt-out

AT&T

What? Opt-out Details
Phone data ("CPNI") sharing Opt-out Policy: Your Choices
Mobile calls, data, and targeting Opt-out
DirecTV Opt-out
Ad targeting Opt-out

Backcountry.com

Also includes: CompetitiveCyclist.com, Motosport.com, SteepandCheap.com

What? Opt-out Details
Shares/sells customer info with third parties Email info@backcountry.com with subject "sharing opt out" Policy: "We may share information about you … With third parties for their direct marketing purposes"

Bank of America

What? Opt-out Details
Shares/sells customer info & transactions with third parties Opt-out (or call 888-341-5000) How your data is shared

BeenVerified

What? Opt-out Details
Reverse lookup entry Opt-out Policy

CapitalOne 360

What? Opt-out Details
Shares/sells customer info & transactions with third parties Call 888-817-2970 How your data is shared

Carnival Cruises

What? Opt-out Details
Shares/sells customer info with third parties Email dpo@carnival.com (or call 1-888-CARNIVAL) Policy.

Casper

What? Opt-out Details
Shares/sells customer info with third parties Email privacy@casper.com within thirty (30) days of purchase Policy: your info "may be made available to select third parties who offer products or services"

CB2

What? Opt-out Details
Shares/sells customer info & purchase history with third parties Opt-out Policy: "We share your customer information with other select companies whose products and services you may find useful. This information includes your name, postal address and email address, as well as a record of any transactions you conduct on our Website or offline."
Postal ads Opt-out

Also see Crate & Barrel.

What? Opt-out Details
Data sharing and marketing Opt-out Policy: Choices

Chase

What? Opt-out Details
Shares/sells customer info & transactions with third parties Opt-out or call 1–888–868–8618 How your data is shared

Choice Hotels

What? Opt-out Details
Shares/sells guest info with third parties Email privacy@choicehotels.com Policy: "Choice may partner with other companies to provide co-sponsored or co-branded promotions … products and services and may share your information with these companies."

Comcast Xfinity

What? Opt-out Details
Targeted cable ads, sales mailings, more Opt-out (scroll to end of page) Policy: Your choices
Postal mail ads Call 800-COMCAST and ask to be added to "Do Not Mail" list Policy: Web site

Condé Nast

Magazines: Allure, Architectural Digest, Ars Technica, Backchannel, Bon Appétit, Brides, Condé Nast Traveler, Epicurious, Glamour, Golf Digest, GQ, Pitchfork, Self, Teen Vogue, The New Yorker, Vanity Fair, Vogue, W, Wired, and others.

What? Opt-out Details
Shares/sells subscriber info with third parties Email Privacy_administration@condenast.com "and state which of these items you wish to opt-out of sharing with third parties." Policy. Shares subscibers' "name, email address, postal address or phone number shared with third parties for their marketing purposes"

Costco

What? Opt-out Details
Shares/sells members' info with third parties Email customerservice@contactcostco.com Policy: "We may share your name, postal address, email address and [membership information]" with third parties

CoreLogic

What? Opt-out Details
Teletrack pre-approved offers Call 1-877-309-5226 or Opt-out Instructions. Telephone requests last 5 years; postal mail requests are permanent.

Crate & Barrel

What? Opt-out Details
Shares/sells customer info & purchase history with third parties Opt-out Policy: "We share your customer information with other select companies whose products and services you may find useful. This information includes your name, postal address and email address, as well as a record of any transactions you conduct on our Website or offline."
Postal ads Opt-out

Also see CB2.

Facebook

What? Opt-out Details
Privacy settings Opt-out Instructions. Policy.
Ads and location data Opt-out

Frontier Communications

What? Opt-out Details
Phone data ("CPNI") sharing Opt-out Policy

Google

Includes visitors who are not logged in to a Google account.

What? Opt-out Details
Search history & ad personalization Opt-out If you browse Google without logging in, do this while not logged in.
Most services Opt-out Includes Gmail, Google Apps, & location data. Policy: Choices.

Guitar Center

Includes: MusiciansFriend.com

What? Opt-out Details
Shares/sells customer postal addresses with third parties Call 866-498-7882 (Guitar Center) or 800-449-9128 (Musician's Friend) Policy: "may occasionally share its postal mailing list … with other organizations"

HBO

What? Opt-out Details
Shares/sells customer info with third parties Email contacthbo@hbo.com Policy: "sharing your personal information with our Affiliates to identify products and services of our Affiliates that may be of interest to you"

Hearst

Magazines: Car and Driver, Cosmopolitan, Country Living, Dr. Oz, Elle, Esquire, Food Network Magazine, Good Housekeeping, Harper's Bazaar, HGTV Magazine, House Beautiful, Marie Claire, O, The Oprah Magazine, Popular Mechanics, Redbook, Road & Track, Seventeen, Town&Country, Veranda, Prevention, Men's Health, Woman's Day, Women's Health, and others.

What? Opt-out Details
Shares/sells subscriber info with third parties Opt-out Includes this distinctly terrible opt-out process: "We may provide your contact information to third parties for their own marketing purposes. To request that third parties do not use your postal mailing contact information for their own marketing purposes (if we have your postal address), you may notify us in writing at…"

Home Depot

What? Opt-out Details
Shares/sells customer info & purchase history with third parties Opt-out Policy: "We may share your name, address and transactional information … with third party companies"

Hulu

What? Opt-out Details
Ad targeting Opt-out

Instant Checkmate

What? Opt-out Details
Reverse lookup entry Opt-out

InterContinental Hotels

Includes: Crowne Plaza, Holiday Inn, Kimpton, others

What? Opt-out Details
Shares/sells guest info with third parties Opt-out or email mailto:privacyoffice@ihg.com Policy: "We may also share your information with third parties … to extend special offers about their own products and services to you."

Lexis-Nexis

What? Opt-out Details
Reverse lookup entry Opt-out Docs. Excludes this database.
Direct marketing services Opt-out Docs
Credit offers ("Risk Solutions") Opt-out Docs

LG

What? Opt-out Details
TV Don't agree to terms or policy on product UI, or don't buy product Policy, Policy

More information: LG Will Take The 'Smart' Out Of Your Smart TV If You Don't Agree To Share…, How to Turn Off Smart TV Snooping Features, and How to Stop Your Smart TV From Tracking What You Watch.

LinkedIn

What? Opt-out Details
Privacy settings Opt-out Overview. Policy: Choices.
Ad targeting Opt-out

Also see Microsoft.

Marriott Hotels

Includes: Courtyard, Fairfield Inn, Le Meridien, Renaissance, Residence Inn, Ritz-Carlton, Sheraton, SpringHill Suites, St. Regis, W Hotels, Westin, others

What? Opt-out Details
Shares/sells guest info to affiliated third parties Opt-out Policy: "We disclose Personal Data and Other Data with select Strategic Business Partners"

Mastercard

What? Opt-out Details
Aggregated consumer spending reports Opt-out Policy

Meredith/Time Inc.

Magazines: Allrecipes, American Baby, American Patchwork, Better Homes and Gardens, Country Life, Diabetic Living, EatingWell, Entertainment Weekly, Every Day with Rachael Ray, Family Circle, FamilyFun, Fitness, Food & Wine, InStyle, Living the Country Life, Midwest Living, Money, Parents, People, Practical Boat Owner, Real Simple, Shape, Siempre Mujer, Southern Living, Sports Illustrated, Successful Farming, and others.

What? Opt-out Details
Shares/sells subscriber info with third parties Opt-out Policy: "You can remove your name and postal address from lists we sell or rent to third parties for their direct marketing purposes"
Magazine-specific policies n/a See Entertainment Weekly, Fortune, People, Sports Illustrated, or our tips

MetLife

What? Opt-out Details
Shares customer info Opt-out Policy

Microsoft

Includes visitors who are not logged in to a Microsoft account.

What? Opt-out Details
Ads, browsing data, and services Opt-out Sites covers Xbox, Skype, Office, Bing. For logged-out users, go here. Policy.

National Geographic

What? Opt-out Details
Shares/sells user data with third parties Opt-out Policy.

Netflix

What? Opt-out Details
Disable "Matched Identifier Communications" Opt-out Also see Account. Policy.

NYTimes

What? Opt-out Details
Shares/sells print subscriber info with third parties Email privacy@nytimes.com On Policy, see "Sharing With Other Third Parties" for instructions. Per Policy: "If you are a U.S. print subscriber, we may exchange or rent your name and postal mailing address…".

OptOutPrescreen.com

Unsolicited credit offers from: Equifax, Experian, Innovis, TransUnion

What? Opt-out Details
Unsolicited credit offers Opt-out Industry organization. 5 year or permanent opt-out.

PayPal

What? Opt-out Details
Data sharing with third parties Cannot opt out Policy (in "Consumer Privacy Notice"): Data is shared "For joint marketing with other financial companies" and/or "For our affiliates’ everyday business purposes"

PeekYou

What? Opt-out Details
Reverse lookup entry Opt-out

People Search Now

What? Opt-out Details
Reverse lookup entry Opt-out

PictureFrames.com

What? Opt-out Details
Data sharing with third parties Call 800-332-8884 Policy: Your information, including "information about your order(s)," "may also be shared with other marketers"

Pinterest

What? Opt-out Details
Personalization Opt-out Based on purchases and cross-site requests (part of Profile). Policy

Reddit

What? Opt-out Details
Ad personalization Opt-out Policy

REI

What? Opt-out Details
Shares/sells customer info with third parties Email privacy@rei.com Policy: "we may make our postal mailing list and general shopping information available to selected companies"

Rockler

What? Opt-out Details
Shares/sells customer info with third parties Email orders@rockler.com Policy: "Occasionally, we make a portion of our mailing list available to respectable organizations that may interest our customers"

Roku

What? Opt-out Details
Discloses detailed viewing history Opt-out in device (Settings > Privacy menu) Policy

More information: How to Turn Off Smart TV Snooping Features and How to Stop Your Smart TV From Tracking What You Watch.

Roomba (iRobot)

Samsung

What? Opt-out Details
TV: Discloses detailed viewing history Menu > Support > Terms & Policy or Menu > Smart Hub > Terms & Policy Policy (excerpted below)
Phones: Activity tracking See Policy Policy

More information: How to Turn Off Smart TV Snooping Features and How to Stop Your Smart TV From Tracking What You Watch.

Saatchi Art

What? Opt-out Details
Shares/sells customer purchases with third parties Email legal@leafgroup.com Policy: "we may disclose… name, mailing address [and purchase history] to marketing companies for trade or rental purposes"

Seattle Times

What? Opt-out Details
Shares/sells customer info with third parties Email webmaster@seattletimes.com Policy: "We may share your Personal Information with our business partners or co-marketers … [or] third parties that provide products and services that we think you may be interested in."

Sleep Number

What? Opt-out Details
Shares/sells customer info with third parties Email unsubscribe@sleepnumber.com Policy: "We may also disclose Your Non-SleepIQ Personal Information to trusted third parties so that they can offer products and/or services"

Spokeo

What? Opt-out Details
Reverse lookup entry Opt-out

Sprint

What? Opt-out Details
Ad targeting Opt-out Policy: Sharing

Target

What? Opt-out Details
Shares/sells customer info with third parties Call 800-440-0680 Policy: "We may share your personal information with other companies, or organizations which are not part of Target." Arguably the worst opt-out (phone only) process of its peers.

Taunton Press

Magazines: Fine Woodworking, Fine Homebuilding, and others.

What? Opt-out Details
Shares/sells subscriber info with third parties Email privacy@taunton.com Policy: "we may rent your name and mailing address and certain other information with reputable companies that provide marketing offers through direct mail … If you are a current print subscriber, please remember to include your account number, mailing address, and phone number in the body of your email"

T-Mobile

What? Opt-out Details
Marketing preferences Opt-out The best of its large-carrier peers. Policy: Choices.

Tuft & Needle

What? Opt-out Details
Shares/sells customer info with third parties Email support@tn.com Policy: "We may share or disclose your Personal Information … with … third party marketers, or other unaffiliated parties"

TruePeopleSearch

What? Opt-out Details
Reverse lookup entry Opt-out Policy

Twitter

What? Opt-out Details
Data sharing and cross-site tracking Opt-out Part of account settings. Policy.
Tailored audiences Request advertiser list Intro to tailored audiences. Policy. Policy for advertisers.

Verizon

What? Opt-out Details
Data sharing for marketing, Fios TV ads, credit, more Opt-out Policy

Visa

What? Opt-out Details
Aggregated consumer spending reports Opt-out Policy

Vizio

What? Opt-out Details
Discloses detailed viewing history Opt-out Policy: Viewing Data Supplement: "We may share Personal Information … with some third party companies … [for] marketing assistance"
Discloses SmartCast usage Don't use app, don't register, and/or use "Guest Mode" Policy: SmartCast Supplement

More information: What Vizio was doing behind the TV screen, How to Turn Off Smart TV Snooping Features, and How to Stop Your Smart TV From Tracking What You Watch.

Wells Fargo

What? Opt-out Details
Shares customer info & transactions with affiliates Opt-out or call 1-888-528-8460 Policy, which is incrementally better than peer banks

Whitepages.com

What? Opt-out Details
Reverse lookup entry Opt-out Follow both "Removing the listing via our opt-out service" and "How to Remove your Premium Listing."

Williams-Sonoma

Includes Pottery Barn, West Elm, Rejuvenation

What? Opt-out Details
Shares/sells customer info with third parties Email customerservice@williams-sonoma.com Policy: "we might rent, exchange, share and/or cross-reference information, including contact information about you … include your full name, email address, mailing address, and specifically what information you do not want to receive."

Woodcraft

What? Opt-out Details
Shares/sells customer info with third parties Email custserv@woodcraft.com Policy: "We occasionally make our [postal mailing list] available to carefully screened companies"

Yahoo/Oath

What? Opt-out Details
Privacy controls Opt-out Yahoo policy. Oath policy.

Also see Verizon.

Yelp

What? Opt-out Details
Shares name & click data with businesses Opt-out "The following settings govern how businesses will see actions you take on Yelp including bookmarks, website clicks, calls, directions, and check-ins." Policy.

YouTube

Includes visitors who are not logged in to a YouTube account.

What? Opt-out Details
Watch history & search history Opt-out Pause "Watch History," clear it, repeat for "Search History." If you browse YouTube without logging in, do this while not logged in.

Also see Google.


Suggestions

Your other relationships

Think about your other…

How to find opt-out choices quickly

For companies not listed here:

  1. Navigate to a company's privacy policy by searching the Web for companyname privacy policy. Example: at&t privacy policy
  2. Once viewing the privacy policy, skim it for a section called "Your Choices."
  3. If you don't see a "Your Choices" link, use your browser to find within the page (Control-F/Command-F). Find for each of these 3 words: "opt" (such as "opt-out" and "optout"), "shar" (such as "sharing" and "shared"), and "disclos" (such as "disclose" and "disclosure").

Ready-made opt-out request

If you need to email a vendor, here's a request which can be copy-and-pasted:

Hello,

Please remove me from all mailing lists (electronic, postal, and otherwise). Please opt me out of all data sharing.

Please ensure I'm not contacted again except regarding an action that I initiated (such as by placing an order or opening a support ticket), and that no information about me or my use of your services is disclosed except as may be required to deliver the service.

Please reply when this is complete.

Finally, please pass this on to the company's management team or your supervisor: I expect and deserve opt-in, self-service choices about how my data is used and how I'm marketed to. I shouldn't need to opt-out, let alone by sending an email like this. I'm disappointed that the company chose to violate my privacy rather than ensuring it has my informed consent. Because the company puts its own preferences above my own (and even above simple transparency), I can't trust it. I'll be much less likely to make a future purchase. Please move to opt-in, user-facing privacy and marketing choices.

Install uBlock Origin

Install uBlock Origin for your browser. It's free, not-for-profit, and open source, and using it probably blocks as many privacy concerns as opting out of everything above.

Changes

Additions and updates

To submit opt-out pages for a new company, corrections about existing companies, or suggest an addition, please create a GitHub issue (or send a pull request) or tweet to @simpleoptout.

This site is generally concerned with practices that:

Related work